The Social and Cultural Impact of MEC Clean Cooking Program: Changing Dynamics of Cooking in Rural Indian Homes with Youth Interest

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Posted: August 28, 2024

By Nitisha Agrawal, Director, Social Impact, MicroEnergy Credits

28th August 2024

 A 15-year-old boy returning from school in a remote village in Hasanpur block in Samastipur District of Bihar cooks himself Maggi noodles in a few minutes without hassling his overworked mother.

A teenage daughter prepares a quick cup of tea without her mother worrying about potential traditional stove-related issues like skin burns due to flames and smoke inhalation.

Young mothers prepare tiffins quickly for their school-going children early in the morning, saving them precious time to attend to other chores.

Induction-based cooking is triggering a silent social movement by helping the younger generation to willingly step in to share the burden of chores with their mothers. It is well-known that adolescents and even younger girls are pushed into sharing the burden of domestic chores like collecting firewood, fetching water, cooking and cleaning, etc., in many parts of rural India and globally. This pushes them to drudgery and health risks before they can make better decisions for themselves.

However, new technologies like induction-based cooking can reduce and eventually eliminate some of the burden on young shoulders. In addition, younger boys are showing a keenness to use induction stoves to prepare a quick snack or a cup of tea for themselves, as this technology seems convenient and suitable for them. The ease of technology-based cooking with the ‘click of a button’ phenomenon instead of the smokiness and heat of the fire seems like an easier choice to make. 

As a clean cooking practitioner, I have visited homes and kitchens across India using different cooking methods for the last eight years. In my interactions with women and sometimes with men, I have often observed the reluctance of men and boys in rural India to partake in any discussions around the struggle related to cooking and fuel collection women face. This reluctance could stem from the fact that they are not directly responsible for this activity, and the burden of cooking-related activities lies squarely with the females of the household.

However, as I am beginning to interact with families using induction cookstoves through MicroEnergy Credits’ (MEC) innovative induction cookstove clean cooking carbon program, it is interesting to observe the younger demographics, including boys, making an active choice to participate in electric cooking. Boys in several households we visited in Bihar knew how to operate the stove and shared their experience of cooking simple dishes on it.

On the part of younger girls (pre-marriageable age), picking up the task of cooking on induction stoves seems to be an easier choice as opposed to a smoky kitchen and the risks associated with traditional cookstoves, not to mention the drudgery of firewood collection.

What is prompting younger demographics' positive user behavior toward induction-based cooking? Can this norm be capitalized to spark a more definitive trend toward greater adoption of clean technologies like induction cooking?

Today’s youth can challenge social norms and cultural practices for themselves and also for their families. They can influence their families to adopt clean energy solutions like electric cooking and eventually go on to make the transition to clean energy solutions in their future living environments, positively impacting an entirely new generation and community.  

The ease of using induction stoves, saving of time, and the ability to multitask while cooking can help the younger generation to continue with their education while participating in household chores, as opposed to a reluctance due to a reliance on traditional cooking methods where long hours are spent in firewood collection and actual meal preparations.

Through its field partner network, MEC has brought these induction cookstoves to over 1,30,000 households in the first year of its program. This is a monumental achievement, given the largeness of this problem statement. As MEC continues its commitment to bring technology-based clean energy solutions for the communities like induction cooking, with the advent of this new norm, perhaps we could move the needle on gender dynamics in favor of a more equal distribution of chores between men and women.

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